Simplero Vs Kajabi - Marketing CRM Comparison

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Simplero and Kajabi are prominent online software platforms designed for creating and selling online courses, digital products, and membership sites. While both platforms provide a variety of features and tools to support users in building and promoting their online offerings, they also have their unique differences. In this article, we will delve into the functionalities and capabilities of both platforms to determine which is the best choice.

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Simplero vs Kajabi Feature Comparison

Course Creation & Hosting

Simplero and Kajabi provide a range of tools and features for course creation and hosting, but they differ in certain aspects. Here we will compare and see how they stack up:

Video Hosting: Both platforms offer video hosting, with Simplero enabling direct video hosting on its platform, while Kajabi utilises Wistia for this purpose.
Course Templates: Simplero and Kajabi both offer course templates, but Simplero boasts a wider variety, including templates for video, text-based, and webinar courses. Kajabi's templates, while available, are not as diverse. This restricts what you can offer to your customers.
Quizzes and Assignments: Users of both platforms can incorporate quizzes and assignments into their courses. Simplero offers more question types (e.g., multiple choice, true/false, short answer), while Kajabi provides only multiple choice and true/false questions.
Student Management: Both platforms support student management, including grade tracking and progress monitoring. Simplero goes further by allowing users to create custom certificates for their students, a feature not found in Kajabi.

In summary, Simplero offers greater flexibility, customization, and features in course templates and student management, making it a strong choice for course creation and hosting

Marketing and Sales

In today's fast-paced, online world sales and marketing are vital to success. Simplero and Kajabi provide users with a suite of marketing and sales tools to facilitate the promotion and sale of their online courses, membership sites, and digital products. Let's have a look at each of their marketing and sales features:

Opt-in Forms: Both platforms enable the creation of opt-in forms to collect email addresses from potential customers. Simplero offers a broader selection of opt-in form templates and customization options, whereas Kajabi provides a more limited array of templates. This restricts the creativity, and personalisation your business can show to your customers.
Landing Pages: Both platforms offer landing page templates and customization options for building effective sales pages. Simplero boasts a larger template selection and grants users the ability to create custom pages using HTML and CSS, providing more design flexibility.
Email Marketing: Simplero and Kajabi both offer email marketing features, including automated email sequences and newsletters. However, Simplero offers a wider range of email marketing tool integrations, including popular options like ConvertKit and Mailchimp. Kajabi, on the other hand, has a more limited integration with email marketing platforms.
Payment Gateways: Both platforms integrate with various payment gateways such as Stripe and PayPal, enabling you to accept payments for your products however you want. Simplero goes a step further by providing its own payment gateway, Simplero Payments, which offers lower fees compared to other payment gateways.

Overall, Simplero offers greater flexibility, customization, and integration options, making it the choice for marketing and sales if you want to personalise your company and stand out from the crowd.

Simplero Sales Funnel

Membership Sites & Websites

Both Simplero and Kajabi provide a variety of features for creating and managing membership sites. Let’s delve into a comparison of their membership site features:

Member Profiles: Both platforms allow users to create member profiles for their membership sites. Simplero offers extensive customization options for member profiles, like customising member profiles and showing member profiles on the front end of the site. Kajabi, on the other hand, does not offer these functions, limiting customization options for member profiles.
Content Dripping: Simplero and Kajabi both provide content-dripping functionality, allowing users to schedule the release of content to their members. Simplero distinguishes itself by offering intricate content dripping schedules and the ability to base content release on various criteria, such as a member's registration date or the completion of previous lessons. In contrast, Kajabi's content dripping options are more limited.
Access Controls: Both platforms offer access controls to restrict content access on membership sites. Simplero empowers users to create multiple membership levels and tailor access permissions for each level. While Kajabi also supports multiple membership levels, its access controls are not as versatile as Simplero's.

In summary, both Simplero and Kajabi present a range of features for membership site creation and management. Nonetheless, Simplero outshines in terms of member profile customization, content dripping flexibility, and access controls, establishing it as the preferred choice for membership sites.

Simplero Setup & Simplero VA Support

Both Simplero and Kajabi provide an array of supplementary features that extend beyond the scope of creating and selling online courses, membership sites, and digital products. Here's a comparison of their additional features:

Webinars: Both platforms can offer webinars, this includes both live and automated webinars. Simplero stands out by offering integrations with a broader range of webinar platforms, such as Zoom and GoToWebinar, whereas Kajabi's integration options are more limited.

Podcasts: Both Simplero and Kajabi allow users to host podcasts on their platforms. Simplero offers more advanced podcast hosting capabilities, including the ability to publish podcasts on popular platforms like Apple Podcasts and Spotify. Kajabi's podcast hosting features are comparatively more limited.

Affiliate Programs: Both platforms offer affiliate programs to enable users to enlist affiliates to promote their products. Simplero provides greater flexibility in its affiliate program, allowing users to customize commission rates for different affiliates. Kajabi's affiliate program offers more limited customization options.

In summary, Simplero excels in providing enhanced flexibility and customization for webinars, podcasts, and affiliate programs, making it the preferable choice for these particular features.

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Pricing Comparison:

Simplero and Kajabi present a selection of pricing plans designed to accommodate diverse needs and budgets for small businesses. Let's compare their pricing plans:

Simplero offers three pricing plans:

The Starter plan, starting at $59 per month, provides essential features like course creation, hosting, marketing tools, and membership sites.
The Scale plan, starting at $149 per month, introduces more advanced capabilities, including webinar platform integrations and advanced email marketing and automations.
The Skyrocket plan, beginning at $249 per month, encompasses additional features like advanced email and affiliate management, as well as top-tier support and custom integrations.

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Kajabi also offers three pricing plans:

The Basic plan, starting at $119 per month, covers core features such as course creation, hosting, marketing tools, and membership sites with support for 3 products and funnels.
The Growth plan, starting at $159 per month, adds advanced elements like webinar platform integrations and advanced email marketing and automation.
The Pro plan, starting at $319 per month, includes further advanced features, including a code editor.

While both Simplero and Kajabi cater to various needs and budgets, Simplero provides more flexibility and value in terms of features and pricing. It offers a superior price-to-value ratio when considering the features and support provided, making Simplero the preferred choice for pricing.

Customer Support

Both Simplero and Kajabi provide various customer support options to assist users with their inquiries and issues. Let's compare their customer support offerings:

Online Resources: Both platforms offer online resources, including knowledge bases, tutorials, and FAQs. Simplero stands out with a more extensive knowledge base and a wider array of tutorials and FAQs, making it the preferred choice for online resources.
Email Support: Simplero and Kajabi both offer email support. Simplero is known for its quick and efficient responses to email support inquiries, while Kajabi's email support has been reported to be slower and less reliable.
Facebook Group Support: Simplero goes a step further by providing a highly active Facebook Group of users and a dedicated support team to foster collaboration and support among members.

In summary, both platforms offer a variety of customer support options, but Simplero excels in email and chat support and provides a more extensive knowledge base, establishing it as the superior choice for customer support.

Simplero All-In-One Marketing System

Three Kajabi Cons:

No Central Media Library: Kajabi lacks a centralized media library, which means that only your most recent uploads are readily accessible for reuse. If you wish to retrieve older content, you'll likely need to re-upload it. Storing your content in organized Google Drive or Dropbox folders is recommended for easy access.
Challenging Content Export: Kajabi doesn't provide a straightforward way to export all your content. If you decide to switch to another platform, you'll need to manually download, copy, and paste your content for migration. Organizing your website, products, and membership site in Google Drive or Dropbox folders can facilitate this process.
Basic Templates and Website Builder: While Kajabi's templates and website builder get the job done, they are relatively basic. Achieving a customized style that matches your brand might require purchasing templates, learning CSS code, or hiring a designer.

Three Simplero Cons:

Basic CSS Knowledge Required: Customizing site designs in Simplero to align with your brand may necessitate a basic understanding of CSS. For tasks like implementing custom fonts, adjusting button sizes, or modifying font sizes, you might need to delve into CSS. Simplero does provide step-by-step how-to guides for certain customizations in their knowledge base.
Limited Main Menu Variations: Simplero's main menu structure is somewhat inflexible. It includes the logo at the top-left, navigation items in the middle, and a login icon/button at the top left. Sub-menus are restricted to one tier, so options like mega-menus or multiple sub-pages are unavailable. While hiring a designer to create a custom menu is possible, it's not recommended due to potential compatibility issues with regular software updates.
No Direct Accounting Software Integration: Simplero lacks direct integration with accounting software. However, you can achieve this through third-party automation tools like Zapier or Make. Setting up payment and refund recording with these third-party apps requires paid accounts, but it allows you to automate the transfer of transaction data to accounting software such as Quickbooks or Xero.

These cons are important considerations when choosing between Kajabi and Simplero for your online business needs.

3 Simplero Pros We Can't Get Enough Of

All-in-One Place Payment Options: Simplero offers a comprehensive payment solution where you can easily handle refunds for all customers who have paid by card. Reactivating customers with failed payments is a simple process that only requires a few clicks on their purchase receipt. Simplero's default setup includes payment reminders and automatic removal from courses. You don't need to manually follow up on failed payments or remove customers.
Digital Signature & Custom Terms: Simplero allows for the addition of different terms and conditions to individual products with great ease. Custom contracts and agreements that require digital signatures can be attached to products for approval before or after purchase. Centralized terms and conditions are also available by default for all products.
Automation Accessibility: Simplero offers convenient accessibility to all automations as you build each new product, list, or page. Automations created in one area that impact another are automatically added to both areas. For example, if you create an automation for a product purchase that adds a contact to a list, the automation will be applied to both the product and the list. A central list provides easy access to all the automations you create within Simplero, enhancing overall efficiency.

These pros highlight Simplero's capabilities in providing a seamless and comprehensive platform for managing payments, custom terms, and automation.

Proposals with Simplero

Simplero vs Kajabi Conclusion

In conclusion, both Simplero and Kajabi are capable platforms for creating, marketing and selling online courses, membership sites, and digital products. After a thorough comparison of their features, pricing, and customer support, Simplero emerges as the superior choice for several reasons.

Simplero provides more flexibility and customization options for course creation and hosting, marketing and sales, and membership site management. Additionally, it offers a broader array of supplementary features, including webinars, podcasts, and affiliate programs.

When it comes to pricing, Simplero offers better value for the cost, with more inclusive features in each pricing tier and a more favourable price-to-value ratio compared to Kajabi. Furthermore, Simplero extends discounts for users who opt for annual billing.

In terms of customer support, Simplero enjoys a superior reputation for its email and chat support, complemented by a more extensive knowledge base, solidifying its position as the top choice for customer assistance.